Toyota Dealership - sales and service
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Carlos Liriano receives Diversity Advocacy Award July 24, 2017
NAMAD Annual Conference
Bastrop, TX 7/13/2017 - Lost Pines Toyota Dealer Principal Carlos Liriano was awarded the Diversity
Advocacy Award from the National Association of Minority Automobile Dealers (NAMAD). The award was
presented at the 2017 NAMAD Annual Conference, which was held at the Fontainebleau in Miami,
Florida from July 11 - 14.
The Diversity Advocacy Award is given to automotive field leaders who are dedicated to helping
minorities pursue their career dreams in the automobile industry. Born in Cuba, Carlos Liriano and
his parents immigrated to America and made a home in New Orleans, Louisiana when he was nine years
old. Now as Dealer Principal of Lost Pines Toyota and founder of the Liriano Family Foundation,
Carlos is renowned for his diversity advocacy.
“After immigrating to America as a child, I have been blessed with opportunities and now I am able
to return this blessing, not just to people within my own community, but to all minorities” said
Since his relocation to Bastrop in 2011, he’s become a staple to the community for both leadership
and public service. Liriano’s outreach activities not only promote minority prosperity but also aim
to assist the community as a whole. Most recently, he and the Liriano Family Foundation donated
$500.00 to BCESD1 and the Bastrop Fire Department for Vehicle Safety Training at the bi-monthly
Lost Pines Toyota Gumbo Friday.
Liriano’s Diversity Advocacy Award is an impressive addition to his current list of accolades,
which include numerous President’s Awards, 2015 & 2016 Outstanding Support to Texas Military
Department and the 2015 NAMAD Innovation Award. His work ethic and over 30 year automotive
experience led him to be recognized by Toyota Motor Sales for sales and service excellence and to
become Central Texas’ first Gold LEED certified dealership for his commitment to the environment.
Liriano will continue to exemplify the ideals of his Diversity Advocacy Award by expanding his
service to both minorities and Bastrop County with more family-friendly community events and
About Lost Pines Toyota
Established in 2011, Lost Pines Toyota is inspired by Bastrop’s commitment to the environment, its
green initiatives and devotion to the historic preservation, this facility became Central Texas’
first Gold LEED certified dealership, one of just a few dozen dealerships across the country at
that time. These accomplishments were recognized in Bluebonnet Electric Cooperatives member
the form of being named and featured as “The Green Dealer”.